Later helps to schedule your posts to Reddit and cross-post your link to other subreddits. The tool has a free option.

Subreddit Analysis Tool from Later. It's a free tool to get insights about subreddits. 

Reddit Insight is an analytics tool for real-time post tracking, single-user tracking, and other data analysis.

SnoopSnoo provides Reddit user and subreddits analytics.

RedditList is useful for digging up worthwhile subreddits.

Reddit converter converts your text (blog post) to Reddit markdown.

Growth Hacking 1,500+ Visits From Quora by Ryan Stewart.

How to Get Thousands of Leads from Quora in Five Months by Josh Fechter, the "Top Quora Writer of 2017."

How To Use Quora For SEO & Content Marketing by Nate Shivar.

How to Create Facebook Custom Audiences from Facebook Group Members by Grouply team.

How to export your complete Facebook friends list to Excel 

Trend24 shows the latest Twitter trending topics (hashtags) throughout the day locally and globally.

Hashtagify is an advanced Twitter Hashtags search engine. It recommends you related hashtags to your keyword, shows several influencers for this keyword and relevant tweets. Very useful free tool for choosing hashtags for your tweets!

Statusbrew allows you to manage your followers (Audience Feature) and scheduled tweets. Statusbrew finds inactive, spammy or not following back accounts. The tool has a very good free version.

Followerwonk Analyze gives a huge database about any Twitter user's network. This free tool shows you info on user followers and people, whom this user follows. So you can find the best time to engage, popular users, location info, etc.

Twitonomy provides you detailed info about your Twitter account (or any other). Twitonomy UI is terrible. But it can show analytics of your hashtags usage, daily activity (time &amp; days), followers, retweets statistics. All these insights are available in the free version. Also, this tool is useful for Influencer Marketing research.

Twitter Follower,free extension for multi-follow (or unfollow) users on Twitter.

If you want to spend less time reading tweets, you can automatically unfollow people. This

Scoutzen allows you to download Twitter followers from your public or private lists. Pretty useful!

I mentioned tools, that I personally use. However, there are plenty of other great tools to try:

If you need to grow your LinkedIn connection base, use this

Dux-Soup is another good tool to automatically add LinkedIn connections + send invitations. A free account is not very useful but the paid version is pretty good (worth 15$ a month). It has auto-inviting with personalised messages, auto-messages to 1st-degree connections, downloading your tag-lists with links to profiles.

LinkedIn X-Ray Search tool using Google. With a free account, you only get 100 search results. To get around this limitation you can use X-Ray Searching.

how to validate the idea, before you start

Twitter Advanced search and comprehensive 

Pipl helps you to find information about email's owners.

TypeForm is an easy-to-use, mobile-optimized form-builder that's great for gathering online surveys. You also can use Google Forms for making online surveys.

How to Use Customer Research to Get Better Results from Your Content Marketing Program by Crazyegg. 

How to Generate Strategic Content Ideas for Each Funnel Stage by Tyler Hakes.

Growing From 0-12k Organic Visitors by Mapping Content to the Sales Funnel by Benji Hyam. This post shows how to make the content strategy for a mobile and web-oriented blog.

Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing by Alex Turnbull. An exciting story of how Groove rebuilt their content marketing strategy with the focus on what could actually help their market.

How to convert leads directly off of your blog with help on Popups 💰 by Benji Hyam.

How To Convert Blog Traffic Into Customers With CTAs: The Complete Guide by Devesh Khanal.     

How to Turn Your Blog’s Thank You Page Into a Lead Generating Machine by Emil Shour.

Content Marketing ROI: How We Measure Success at Hubstaff by Ilia Markov.

Funnel charts in Google Sheets using the chart tool, formulas and Apps Script. It can be used for making your sales or analytics funnels right in Spreadsheets.

Find Twitter Influencers via Klear. It's free for 10 keyword searches ("skill"). The paid version has more advanced options.

Social networks. You can find opinion leaders by checking the keywords search, followers number and engagement

Twitonomy gives detailed info about influencer from his Twitter profile. It can show people who are interacting with the influencer on a regular basis. Those people can become your starting point to get to the top-niche person.

Use RSS apps for getting content from influencers' blogs. You can comment on those posts and share good ones via your social media.

App Launch Guide aims to be an indie dev's definitive guide to building and launching your app, including pre-launch, marketing, building, QA, buzz building, and launch.

Awesome-Indie is a great resource for independent developers to make money. Done by Joan Boixadós.

The Side Project Marketing Checklist is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your next side project. The list was created by a developer, and is 

Marketing for App Developers is a thorough iOS app marketing deck, given at Release Notes 2017, chock-full of references. Includes competitive analysis, content marketing, ASO resources. From designer and marketer Tracy Osborn.

THE BAMF BIBLE is the complete recipe book of growth hacks (300+ pages of how-to tactics) from Josh Fechter &amp; community. It covers marketing tips for Facebook, LinkedIn, Quora, Instagram, Twitter, YouTube, Content Marketing, Cold Emails, Backlinks and much-much more!

MAKE is the book on bootstrapping your startup the indie way from Pieter Levels – the creator of Nomad List. It's basically an imprint of his experiences creating his products from the past several years. Most of the book content is very practical and approachable, aimed to try things yourself.

The Four Steps to the Epiphany or Successful Strategies for Products that Win by Steven Blank.

Stripe Atlas guides to running an internet business.

Segment will help you integrate tools for analytics (ex. Mixpanel, Google Analytics, Kissmetrics) and marketing (ex. Mailchimp, Salesforce) via one place, one single API. It's like a “hub” through which all data flows. These 2 videos explain 

When you have multiple Social Media accounts, use dashboards &amp; tools for managing them in one place. My favorite ones are

Nuzzel can show you the top content being shared among all your followers on Twitter and Facebook. You can use that content for sharing or as an example. It's a free tool.

Google Analytics Campaign URL builder for making UTM codes and here is a guide on 

To check that your content is unique you can use

Google Advanced Search Operators is a competitive audit tool to help you find exactly what you’re looking for :slightly

Twitter Advanced search is an easy way to search anyone on Twitter.

SimilarWeb provides detailed info on different sites &amp; overview of their marketing strategy. A free version is pretty good.

Alexa is one of the oldest web analytics tools out there, but it’s still a great option with strong free version.

Social Mention is a nice free tool, which provides real-time search on brand mentions.

Psychology of Marketing: Using Maslow’s Hierarchy of Needs by Neville Medhora.

An Enormous Guide to Emotional Marketing by Nick Kolenda.

Cognitive bias cheat sheet (long-read) by Buster Benson.

Scarcity in UX: The psychological bias that became the norm by David Teodorescu: 

How to write Medium stories people will actually read by Quincy Larson.

Medium’s Most Recommended Stories of 2016 by Levent Aşkan.

How to Win at Medium (advice on the title, text formatting & images) by Elizabeth Tobey.

35 Actionable Tips to Grow Your Medium Blog (timing, some promotional tips) by Ali Mese.

What I learned from analyzing the top 252 Medium stories of 2016 by Quincy Larson.

Norbert for finding emails. It gives you 50 free email searches once you create an account.

Streak for Gmail for scheduling emails to be sent later and managing your connections. With this tool, you can also see who has opened your email :wink:

GMass for cold mass emailing. You can use GMass for free to send 50 emails per day.

Time Converter will help you to schedule cold emails considering different time zones.

Co-Marketing: How to Reach New Customers With Strategic Partnerships by Braveen Kumar. Recommendations will suit companies, who have physical products.

39 Free Places to Promote Blog Posts Once You Hit Publish. Learn about every platform before sharing your content there (or you will become a spammer💩). At the end of the article Shafi Khan mentioned other important rules to follow.

Content Promotion: How We Grew from 0 to 32,977 Users in 5 Months With Zero Paid Traffic. Benji Hyam talks about community-driven content promotion. It means, that you engage with the targeted community and then share your content so that it adds value.

17 Advanced Methods for Promoting Your New Piece of Content by Kissmetrics team.

Boost Social Sharing From Your Content. Sarah Peterson shared methods, that will help readers to easily share your posts.

I Asked 235 People to Tweet My Article and All I Got Is This Cheerless Case Study. It's an interesting experiment! Joshua Hardwick cold emailed writers who tweeted similar posts and asked for a promotional tweet. You can try this too.

Sharing Other People Content and Simultaneously Promoting Your Own by Paul Shapiro. 😯 Have you ever tried to include your blog in the UTM parameters of somebody else blog post? Paul will teach you this smart hack.

Strategic Guide to Reposting Content on Medium and LinkedIn by Ryan Battles. Does re-publishing strategy lead to growth or penalties? Ryan Battles made informational podcast &amp; article on the topic.

The Simple Way to Get People to Read Your Blog Post on Facebook by Adam Rogers. Nice ideas on optimizing your republished piece of content on Facebook.

How to get featured on large publications with republished content by Sarah Peterson.

Do Things that Don't Scale by Paul Graham. He is a co-founder of Y Combinator, a computer scientist, investor, and entrepreneur. Paul shows how such popular companies as Stripe, Airbnb or Facebook got their first users. It's a more philosophical read for helping your brain to think in the right direction.

How to Grow Your Startup on a $0 Marketing Budget by Hiten Shah. It highlights a bunch of different ideas to try.

How We Got Our First 2,000 Users Doing Things That Don’t Scale by amazing Ryan Hoover, co-founder of Product Hunt.

How we got from $0 to $75,000 MRR with zero marketing budget by Sergei Gusev. They sent free products (designer fragrance) to the market influencers and got video reviews. It grew their sales dramatically! 

How We Got Our First 100 Paying Customers in 24 Hours by Alex Turnbull, founder of Groove.

Comment Marketing: How to Earn Benefits from Community Participation by Rand Fishkin. You can gain attention to your company by sharing meaningful opinions and thoughts. Rand Fishkin made an excellent 9-minute video on using this technique 👌.

5 Places to Find and Poach Your Competitors' Customers. Sapph shares many smart ways to find leads and pitch them.

Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget by Tucker Schreiber from Shopify. The post is focused on an online stores industry. But the principles of getting free press attention are applicable to any market. 

How to Get Press Coverage for Your App: a practical guide from Dan Counsell, indie developer &amp; agency founder.

5 Low-Cost Guerrilla Marketing Tactics via Braveen Kumar. :monkey: Direct offline exposure via foot traffic would suit physical products and brave founders.

Use free tools for lead generation when you have a difficult software product with many use cases. It's a great way to show the benefits of your main offering and increase brand awareness. This post shows how to sell Clearbit API-solution via free easy-to-use tools. You can invest your time and make some free stuff as well — UI kits, browser extensions, funny games or open-source tools.

How Much is Your App, Skill and Time Worth? by Peter Witham. It's more a philosophical read from my friend, who tries to prevent you from charging the low price for your mobile apps or any other product.

Psychological Pricing: A Gigantic List of Strategies by Nick Kolenda.

Picking a pricing strategy for your SaaS product by Des Traynor, Intercom co-founder.

Why You Should Change Your SaaS Pricing Every 6 Months by Jordan T. McBride.

9 Pricing Strategies to Explode Your Revenue (Backed by Psychology) by Nico Moreno.

Hacking Competitive Pricing Analysis with Scraping by Matthew Barby.

Daily Top 5 products on PH in one chart, which can show you dynamics of upvote grows on a daily basis.

MakerTools allows you to create a Twitter list of all the wonderful folks who upvoted your product. It's a good practice to thank those people for supporting your PH launch via Twitter.

Crisp Live Chat is very useful during your launch campaign when people ask things in a real-time. Such communication can increase conversion at your site and give you a lot of insights. We use the free version of it and it's awesome so far.

Email sequences / Email drip campaigns examples is a nice to place to see how other companies build their campaigns. Most of the examples are from software, marketing or informational products. 

Repository of MARKETING FOR ENGINEERS Resources in February 2023

Select category under marketing-for-engineers projects and apps that you are looking to build in February 2023

Last Updated: 3 February 2023

Repository of marketing for engineers Resources

Subscribe to our Newsletter

Company

Follow Us

Subscribe to our Newsletter